From repair to rental, he chose to do this under the torrent of internal circulation!

Under the internal circulation and changes in the industry, everyone seemed to enter a dark night with no end in sight. Some people chose to leave quietly, while others still held on… The protagonist of the story, Chen Ping, is one of the few. When people seeking breakthroughs asked him why he would stick to it and counterattack? He said lightly: Maybe it was the original intention and persistence that he held on to!

Either continue to lie down or rush forward? In 2019, Chen Ping, a forklift repair boss from Guizhou, faced a difficult choice at the crossroads of life.

At that time, the entire aftermarket environment of construction machinery was not optimistic due to the downward cycle. Even Chen Ping, who had opened a store for 15 years and could repair any equipment problems, could not help but sigh how difficult it was to run his business. Not only did the sales of accessories decline, but the repair shop could not collect money…

For a time, Chen Ping watched his colleagues around him change careers or even withdraw from the market one after another, and he couldn’t help but retreat in his heart. But on second thought, no matter what industry you do, you will encounter all kinds of resistance and challenges. Since you have been rooted in the industry for more than ten years, keep going!

Facing the “cold wave” of the market, transformation in line with the trend may be the best market indicator, Chen Ping judged.

At the end of 2019, Chen Ping resolutely stepped into the construction machinery equipment rental industry. From repairing equipment to renting equipment, although it is a big change, it is also an opportunity.

Do it as soon as you say it, with rich experience in the industry, accumulated technology, and accumulated connections, are you afraid that things will not be done? Before entering the equipment rental industry, Chen Ping had been working in the construction machinery industry for 15 years, and he has more innate advantages than his peers.

The reason why he chose the rental track, Chen Ping frankly said that whether it is maintenance or sales business, it will be more or less affected by changes in the external market, but the equipment rental business is different. The scale of the business mainly depends on the team’s operational capabilities. As long as the scale is built, all sectors will get better.
As the saying goes, everything is difficult at the beginning. Choosing a good industry and entering the market is only the first step. How to do the subsequent equipment operation management and channel layout in a down-to-earth manner is the key to opening up the market.

While most leasing companies are exploring diversified layouts, Chen Ping has taken a different approach and focused on the refined development route of leasing operations. Chen Ping believes that only by relying on refined operations can we avoid homogeneous competition.

Just as “it is difficult for an elephant to step on an ant, as long as there is a good strategy, it can still survive.” In Chen Ping’s view, the equipment leasing industry also faces the challenge of intensified competition, and it is particularly important to meet the differentiated needs of customers by adjusting market strategies to establish service advantages, and then become stronger and bigger.

Since Yunnan, Guizhou, Sichuan and other places are key cities for national-level rural revitalization, small-scale engineering machinery and equipment have become the main force in rural infrastructure construction. In response, Chen Ping opened three small equipment leasing companies in Guiyang, Guizhou and Kunming, Yunnan, mainly providing equipment leasing, sales, maintenance and repair services. At the same time, according to the user preferences and brand coverage in different regions, refined equipment rental services of different brands and models are carried out. For example, in Guiyang, the main leasing services are Sany and Xugong small excavators, and in Yunnan, the main leasing services are Lingong small excavators, and different operation service teams are matched at the same time.

Under Chen Ping’s persistence and refined operation for many years, the company has gradually formed its own differentiated service advantages and opened the door to the leasing market. To date, the number of rental equipment operated by Chen Ping has exceeded 120, and it is expected to reach 210 in 2024, and it is moving towards large-scale leasing. In today’s era of “volume and profit falling together”, it is considered to have developed quite well.

Recalling the entrepreneurial experience over the years, Chen Ping said with emotion that we will encounter the same difficulties as others, but the difference is that I boldly transformed in a familiar field and persisted in doing it. What impressed me most was the transformation to refined leasing in 2019, which made me find the direction and motivation for moving forward again.

As it is said in “Peach Blossom Fan”, “I watched him build a red building, I watched him entertain guests, and I watched his building collapse.” Every industry has its own advantages, but it also has pain points. The internal circulation of the industry seems to make people feel uneasy. Chen Ping believes that there is never a standard answer in life. The best plan is never as good as not forgetting the original intention. Persistence and courage to break through are our future.

In a huge era of change, everyone is a drop in the ocean. Choosing an industry that you are familiar with and within your ability will make you walk steadily. In the fifteen years of Chen Ping’s transformation and entrepreneurship, he was painful and happy. He dared to try and persisted unremittingly, and achieved himself after all the hardships.

The story of Chen Ping is over.

Dear machine owners, have you ever experienced anxiety, confusion, pain and growth in your entrepreneurial journey? How did you turn the tide? Leave a message to contact us and tell your own story. As long as your experience is rich enough and the story is exciting enough, we will sincerely witness and record it.

Inspiring stories of machine owners are staged in the industry every day, forming a warm story collection here.